Speed & Optimization
Your site is already built. Now make it fast — and make it convert.
Core Web Vitals fixes, image and caching work, safe migrations, and A/B testing for real estate and e-commerce sites that need to perform better.
Website speed and optimization for real estate and e-commerce means making an existing site load faster and convert better: fixing Core Web Vitals (LCP, INP, CLS), compressing and lazy-loading images, adding caching and a CDN, cleaning up scripts, and running A/B tests on key pages. Google uses speed as a ranking factor, and 53% of mobile visitors leave a page that takes more than three seconds — so speed work usually pays for itself in recovered leads and sales.
The problem
A slow site loses rankings, leads and sales at the same time — quietly. You won't see it in a dashboard unless you're measuring it, but your competitor's faster site is winning the click and the conversion.
What I build
Speed and Core Web Vitals
- Full audit against LCP, INP and CLS with a prioritised fix list
- Image pipeline — WebP/AVIF, responsive sizes, lazy-loading
- Caching, CDN, and render-blocking script cleanup
- Font loading, third-party script control, database and query cleanup (WordPress/WooCommerce)
Safe migration and fixes
- Platform migrations with a full 301 redirect map
- Zero-downtime cutover, backups, and a rollback plan
- Bug fixes and broken-functionality repair
Conversion rate optimization
- Heatmaps and session review to find drop-off
- A/B tests on hero, product page, forms and checkout
- Trust signals, clearer CTAs, shorter forms
What you get
- Before/after Core Web Vitals and PageSpeed scores
- A faster site with the same design, or a better one
- A shortlist of tested conversion improvements
Process
- 01
Discovery call
Goals, market, must‑have features.
- 02
Proposal
Fixed scope, fixed price, timeline.
- 03
Build & review
Regular previews, your feedback.
- 04
Launch & support
Deploy, test, train, stay available.
Get a quote
Two hours to a reply.
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FAQ
Will you break my design?
Can you migrate without losing traffic?
Do you work on sites you didn't build?
Let's talk about your project.
Book a free 30‑minute call. I'll review your current site, show you what's costing you leads or sales, and tell you exactly what I'd do. No commitment.
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