SEO & Analytics
GA4 Setup for E‑commerce: The Events That Actually Matter
A store without proper GA4 enhanced e‑commerce tracking is guessing. Send these events with the right parameters: `view_item_list`, `view_item`, `add_to_cart`, `begin_checkout`, `add_shipping_info`, `add_payment_info`, `
31 Aug 2026 · 5 min read
How to Rank a Website in Multiple Countries (hreflang, Local SEO)
To rank in several countries you need a clear URL structure (subfolders like `/uk/`, `/de/`), `hreflang` tags telling Google which version serves which country/language, genuinely localised content per market (currency,
31 Aug 2026 · 6 min read
Real Estate Website SEO: The 2026 Checklist
Real estate SEO in 2026 is won on local and long‑tail searches the portals ignore. Get the technical foundations right (crawlable, fast, schema), build genuinely unique neighbourhood and price‑band pages, mark up listing
31 Aug 2026 · 6 min read
Technical SEO for Real Estate Websites
Real estate sites break in ways brochure sites don't: an IDX feed can generate tens of thousands of near‑identical listing URLs, faceted search creates infinite crawlable combinations, sold listings go stale, and the sam
31 Aug 2026 · 6 min read
SEO & Analytics Setup for Real Estate and E-commerce Sites
Before a site can grow, it needs the foundations in place: crawlable and indexable pages, correct titles and canonicals, schema markup, Core Web Vitals in the green, GA4 with the events that matter, Google Search Console
6 May 2026 · 6 min read