Speed & Performance

Speed & Performance

Core Web Vitals for Shopify (and How to Actually Pass)

Shopify's platform is fast, but a heavy theme plus a stack of apps is what fails Core Web Vitals. The three metrics: LCP (main content paint, target < 2.0s), INP (tap responsiveness, < 200ms), CLS (layout shift, < 0.1).

31 Aug 2026 · 6 min read

Speed & Performance

How to Migrate to Shopify Without Losing SEO

Traffic drops after a migration for one reason — old URLs stop resolving and their ranking equity is lost. Prevent it with a complete 1:1 (or best-match) 301 redirect map from every old URL to its new one, carry over tit

6 May 2026 · 6 min read

Speed & Performance

How Site Speed Affects Real Estate and E-commerce Conversion

Speed is a ranking signal and a conversion signal at once. Google reports that 53% of mobile visitors leave a page that takes more than three seconds to load, and studies show conversions drop by around 4% for every addi

6 May 2026 · 5 min read